The law isn’t enough, it’s permission that counts
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
We will only send correspondences to individuals that have given us direct permission to contact them on the topic of the email. But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
What kind of email addresses does Intellectual Capital Group deem OK to send to?
Email addressed collected from the following outlets:
- An email newsletter subscribe form on our web site.
- An opt-in checkbox on a form. This checkbox will not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from us.
- If someone completes an offline form like a survey or enters a competition, we will only contact you if it was explained that we would be contacted by email AND you ticked a box indicating you would like to be contacted.
- Customers who have purchased from you within the last two (2) years.
- If someone gives us their business card and we have explained to them that we will be in touch by email. If you dropped your business card in a fishbowl at a trade show, and we had a sign indicating they will be contacted by email.
Basically, we will only ever email anyone who has clearly given us permission to email them specifically about the subject you’re contacting them about.
What kind of email addresses ARE NOT OK to send to with Intellectual Capital Group?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear.
- Bought, loaned, rented or in any way acquired from a third party email list provider, no matter what they claim about quality or permission.
- We haven’t contacted via email in the last two (2) years.
- We scraped or copy and pasted from the web.
What content MUST we include in our emails?
Every email we send must include the following:
- A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
- The name of the sender.
It’s that simple.
If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at:
Intellectual Capital Group,
620 Newport Center Drive, Suite 1100, Newport Beach, CA 92660